Amel is an entrepreneur, ecosystem builder, and digital transformation expert. She is president of TunisianStartups, the association giving a voice to Tunisian startups. She is the co-founder of BetaCube a venture builder in Fintech and mobility solutions. She is also the co-founder of Digital2Value an SME digital transformation platform.

She acts as a management consultant specialising in digital transformation and business strategy. She is an innovation and digital transformation activist acting for instance as a board member for the Digital Center of Excellence of the United Nations Economic Commission for Africa and as Tunisia steering committee member for Digital Arabia Network, a platform supporting the digital transformation in the Arab world. She is a member of the StartupAct “College of Startups”. She is also a member of the BMW Responsible Leaders Network, and a fellow of the BMW Ready-Go program.

Prior to that she has acted in different sales and client relationship management roles.  Working in Tunisia for some of the largest multinationals (Microsoft, Siemens, Nokia Siemens), Amel has an extensive knowledge of the Tunisian market and sales and marketing management practices.

Amel is an engineer in electro-technics, qualified from the Leibniz University of Hannover, Germany, she also holds a Master’s of Science in Business in Digital Economy from the University of Maryland.